According to Wedbush Securities analyst Scott Sutherland, Apple may have sold up to 1 million iPad 2 units in the device’s first weekend of availability. He said: “We would not be surprised to see Apple sell closer to 1 million iPad 2’s in the opening weekend.”
Best Buy on Friday said some of its outlets ran out of the tablet and its accessories within 10 minutes. Apple’s online-ordering page says the iPad 2 won’t be available for four weeks to those who buy one online now.
When the iPad 2 launched March 11, no one believed it would be sold out 1 million within three day. The original version of the iPad, which launched in April of 2010, crossed the one-million mark 28 days after its launch.
Why has the iPad 2 been such a success?
The cameras matter
The most obvious improvement of iPad 2 is it is equipped with both a front-facing and rear-facing camera, which is a key selling point to consumers.
Compared with competitors, such as Galaxy Tab and Xoom, iPad’s lacking cameras is complained a lot. Now iPad 2 users can conveniently have a FaceTime video call with friends.
The new iPad 2 is offered at the same price as its predecessor. The cheapest iPad 2 retails for $499; the most expensive option goes for $829. The price make iPad 2 much competitive compared with its chief competitor, the Motorola Xoom. It makes for a far more affordable option for people on any budget.
Steve Jobs’ hype
When Jobs said in January that he would be taking a medical leave of absence, some wondered if he would ever come back. And his appearance at the March 2 event attracted much more light. Millions of people learned of all the benefits of owning an iPad 2 as they also heard about Jobs’ health status.
It didn’t take long for reports on that sellout to reach the mass audience. Whenever supply shortages become known to the public, it usually means good things for companies. Consumers think the device is more valuable than they had originally thought, those sitting on the fence are more likely to go out and buy the device, and all those sellouts remain in the headlines for quite some time. Apple benefited greatly from the sellouts.
The white iPad
Customers are thirsty for the white iPhone 4 since iPhone 4’s arrival last year. But now, it still does not hit store shelves, which leads to a great loss of massive customers. The white iPad 2, on the other hand, was available on launch day. Chances are, the white version appealed to a large group of customers who were tired of the same old black finish, and it’s likely that it only helped Apple sell more tablet units.
The help of its rival
Actually, Motorola Xoom’s arising got lots of attentions and it is believed to be the Strong opponent to iPad. Over the past several weeks, Motorola has done a fine job of advertising the Xoom. But the situation is that most people who are interested in Xoom are limited in the IT industry. There is not enough people know about the features the device offers. It seems that the chances of the Xoom coming close to matching iPad 2 sales figures are slim, to say the least.
The proper product strategy
Apple’s strategy of updating devices each year has proved extremely successful. It knows how to deliver what people really want without giving customers everything. By doing so, it attracts both new and old customers that push its sales figures higher each year.
Those who owned the original iPad were forced to look at all the updates Apple made to the tablet and question whether the device they owned was enough for them any longer. Based on the reported sales figures, quite a few people seemingly believed it wasn’t.
The perfect timing
Once again, Apple timed the launch of its tablet perfectly. Lots of tablet computers will be introduced this year. Apple offered up its iPad 2 before many of its rivals had a chance to release their devices. The arrival of iPad 2 delivers a heavy blow to its competitors.
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