Many changes happening to the way of evolution, popularity of iOS and Android has far surpassed mobile category. Along with investment, great progress made by mobile technology is propelling the fusion of software and hardware. Innovation of hardware is motivated by this great wave. What is going to follow the fact that these leading platforms are growingly divided into the mobile and the non-mobile?
Here are some ideas about it.
1.Investigation from IDC said that Android is grabbing the share of OS in the world market, however, a different story was told by US Asymco that Android may have peaked and is on the wane. What will happen if the underachieving iPhone 5C goes public? It might shock the world.
2.The competition of platforms is not limited in mobile market. Android is making a big difference in the field of the non-mobile like internet of things, Chromecast etc. At present, Linux is still very often dominant in the OS. But applying some embedded Linux, Android can cooperate with operators effectively in the non-mobile market. Furthermore, affluent tools and existing developer ecosystem may strengthen the crucial open source status in the next decade. For Google, it may be a blessing but also can bring some surprise.
3. For non-mobile devices, Android+ARM is good enough and could win the most share of the world market in the embedded operating system (Except closed and proprietary market.). It is hard for Intel to get into, unless the devices require high power (like game platform and STB.) Why? Cost of Chromecast’s material is only 20 dollar, so there is no way for Intel to compete on price while keeping its profits. Meanwhile, Apple keeps earning profits in vertical integration devices such as iTV, iWatch etc.)
4.Mobile devices are totally different. Mobile computing requires not only great property, but also more remarkable performance on the same energy consumption. Apple’s software and hardware integration still has the advantage of keeping its performance by continuously optimizing multi-core chip and adjust software on iOS7. No one could make sure this advantage will keep for 6 months or 18 months, but it is highly possible that it could be the leader during that period. Requirement for low energy consumption will push the integration of design forward.
5.Fragmentation of Android will keep developing, but to a new level and affect the ecosystem. In the further, Apple is more than software and hardware integration, but an integrative ecosystem. Software already begins to be developed, when hardware is still being designed and rules being settled. And then developers get API to develop the third party applications. In a way, Google can do the same thing to their own products like Glass and Chromecast (through OTA updating), but in their undeveloped field of smart phone wed service, fragmentation will hurt it deeper and deeper.
6.It is said Samsung is going to turn to the permission of architectural ARM because its SoC chip is going to compete with Apple’s A6/A7 and Qualcomm’s Krait (ALL makes core for users.) In addition to Apple and Samsung, Qualcomm is about to take use of customized core to improve the improvement of every watt so as to get the market of other high-end OEM chip market. And MTK is going to control the low-end market. So there is no much market share for Broadcom and nVidia. There is even no space for Intel.
7.Number of new API concerning local connection of iOS7 (iBeacon, AirDrop) is huger. User stories, America as the center (partly Europe and Japan) will strengthen the position of Apple in the US high-end market. When iOS7 is published, all API can be compatible for the next 2 years (iPhone 4S and later), which means 95 percent Apple users can share documents (through AirDrop) and pay for that with Bluetooth or iBeacon. That is also where the second round fragmentation of Android happens-Service. One year later, only 30 percent cell phone can be updated to the newest Android. Developers will not develop network or payment service which focuses BTE and local WiFi, since in the next 18 months, only few Android phones can be supportive. There is some secondary market applications, but their compatibility can be a nightmare. Again, although Android 4.3 support the low consumption Bluetooth, now, there is only 30 percent of them is Android 4.3 this year. Therefore its popularization is 12 to 24 months later than iOS.
8.NFC is obsolete, but the fun is that how Apple duplicate the function of NFC with Bluetooth 4.0 and WiFi (Both can take use of GPS the same way as one phone pay for Bump to another.) and how to make it standardized in iOS7 and iBeacon and also compatible with iPhone 4S and later ones. iPhone published 2 years ago can still work when updated to iOS7. Bluetooth has always existed but was a “chicken rib” before. But Bluetooth LE (Also named Blutooth Smart) changes all this. Connection, match, devices management can be called 100 percent working. You will be shocked by the perfect cooperation of iWatch and iPhone.
9.Even watching what fragmentation can do on iBeacon (Based on position share, payment and short distance share.) tortures Android and Google is not so funny. If you are the only one being affected, it is not a big deal ad I can handle it. But if your Android phone can not connected with other phones and POS terminates (Tablet PC and iPad), that can be a big trouble. Android begins to support Bluetooth LE, however, fragmentation is going to be an obstacle for developers which leads to the latest local discovery or wireless application hardly supporting Android3. Actually that already happened. Tile used to look for lost articles fail to support Android.
10.In the next years, local business will be more excited. Sharing, online service and API is going to form an ecosystem to generate new user stories and trigger point-of-sale business. For example, shaking your phone in front of something, you can finish your Bluetooth payment and take it away or coupons will be sent to your iPhone the moment you go to a mall. If Square Wallet is the pioneer, iOS7 is making the whole ecosystem standardized. That will actually motivate the development of O2O and affiliation tracking. Android has lagged behind in the field for 12 to 24 moths, which means local business competition between Android and iOS would be the reflection of e-commerce (Android tablet PC/purchasing of phone purchasers lower than iOS.) In US Apple is still the leadership in the high-end market. In the rest of the world, the trend depends on the development the user stories.
All in all, tendency of the high and low market in every corner of the world will be polarized. Embedded platform is almost only affected by mobile technology. Everything is changing. And more and more sings prove that the mobile platform will not follow the model of computer platform.